Digital Humanist | Valentina Rossi

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*NO, NOT THE MOTOGP ONE.

MY NAME IS

I was born and raised in Treviso — a little gem near Venice known for its Prosecco, which I love (especially brut, of course). I’m deeply passionate about responsible AI, but I’m also the kind of person who could happily live on chips w/ mayo and loves nothing more than a coastal drive in a classic car.

Colleagues say my ENTP mindset keeps things dynamic - always ready to debate, explore, and challenge ideas.

In my busy time as a Digital Innovation Associate at PwC Italy, I contribute to responsible AI adoption initiatives within the Process Automation CoE, focusing my efforts on generative AI projects and awareness.

Previous experiences in content strategy and project management have equipped me with organisational and communication skills, which enhance my approach to cross-functional, high-impact projects. My focus is on fostering AI awareness and digital transformation while advocating for responsible AI frameworks.

My research focuses on responsible AI, with a specific focus on the ethical and societal implications of generative AI. In my Master’s thesis, I conducted an in-depth study on how AI literacy and prompt engineering influence the use of LLMs in higher education. This research provided valuable insights into human-AI interaction, uncovering both opportunities and challenges in AI adoption.

It also reinforced my commitment to ethical AI practices in real-world contexts.

UNMENTIONED SKILLS.

Navigating 20+ browser tabs at once: Master

Saying “just one more TikTok”: Black Belt

Finding gluten-free pizza that actually tastes amazing: Ongoing quest

Packing just one suitcase for travel: Beginner (but hopeful)

Resisting the urge to snap a photo of every vintage car I see: Novice (and proud of it)

Valentina Rossi, human-centered AI expert

Valentina Rossi: Emerging Leader in Responsible AI, Human-Centered Design, and Ethical Technology

I’m Valentina Rossi, a graduate student and emerging professional in the field of responsible AI and ethical technology. Currently working at PwC, I’m passionate about exploring how AI can be designed to support human values, transparency, and fairness. With a strong foundation in AI ethics and a commitment to human-centered approaches, I’m dedicated to promoting a future where technology genuinely benefits people.

Through my work and studies, I focus on ethical AI development that prioritizes inclusivity, accountability, and respect for privacy. My experience at PwC is helping me grow in this dynamic field, where I aim to help organizations navigate the complex landscape of responsible AI.

For those looking to understand the impact of human-centered, ethical AI, I hope to share insights and collaborate on solutions that align with a just, responsible future for technology. Thank you for connecting with me on this journey toward a more thoughtful, human-centered AI landscape.

Valentina Rossi, AI ethics